転è·ãæ€èšããŠããããããã¯è»¢è·ã«é¢å¿ã¯ãããã®ã®ãããè»¢è·æŽ»åãå§ããããšèããæãããŒãã«ã®äžã€ã«ãªãã®ããèªå·±PRã®æžãæ¹ãäŒãæ¹ã§ã¯ãªãã§ããããã å®éã«è·åçµæŽæžãå±¥æŽæžã«ã©ã®ããã«æžãããè¯ãã®ããšãè¶³èžã¿ãããŠãã人ãããã§ãããã
ãã®èšäºã§ã¯ã転è·ãåžæããçè·åž«ã«åœ¹ç«ã€ãèªå·±PRã®äœææ¹æ³ã«ã€ããŠãäŸæã玹ä»ããªãã解説ããŸãã転è·ãæåãããããã®äžå©ã«ãªãæ å ±ãçã蟌ãã ã®ã§ããã²åèã«ããŠã¿ãŠãã ããã
ïŒç®æ¬¡ïŒ
- è·åçµæŽæžã»å±¥æŽæžã§ããèŠãçè·åž«è»¢è·ã®ãèªå·±PRããšã¯ïŒ
- çè·åž«è»¢è·ã®ãåãããèªå·±PRã®èãæ¹
- çè·åž«è»¢è·ã®èªå·±PRã®æžãæ¹
- çè·åž«è»¢è·ã®èªå·±PRã®æ³šæç¹
- çè·åž«è»¢è·ã®èªå·±PRã®äŸæ
- ã匷ã¿å¥ãèªå·±PRã®äŸæ
- ã³ãã¥ãã±ãŒã·ã§ã³èœåãã¢ããŒã«ãããå Žå
- å調æ§ãã¢ããŒã«ãããå Žå
- åŸèŽåãã¢ããŒã«ãããå Žå
- åäžå¿ãã¢ããŒã«ãããå Žå
- 責任æãã¢ããŒã«ãããå Žå
- æããããã¢ããŒã«ãããå Žå
- ç¬é¡ãã¢ããŒã«ãããå Žå
- åªåå®¶ãã¢ããŒã«ãããå Žå
- ãªãŒããŒã·ãããã¢ããŒã«ãããå Žå
- äœåãã¢ããŒã«ãããå Žå
- ãå»çæ©é¢å¥ãèªå·±PRã®äŸæ
- ã蚺çç§å¥ãèªå·±PRã®äŸæ
- çŸå®¹ã¯ãªããã¯çè·åž«ã®çµéšãã¢ããŒã«ãããå Žå
- 粟ç¥ç§çè·åž«ã®çµéšãã¢ããŒã«ãããå Žå
- å ç§çè·åž«ã®çµéšãã¢ããŒã«ãããå Žå
- æŽåœ¢å€ç§çè·åž«ã®çµéšãã¢ããŒã«ãããå Žå
- å°å ç§çè·åž«ã®çµéšãã¢ããŒã«ãããå Žå
- ã匷ã¿å¥ãèªå·±PRã®äŸæ
1 è·åçµæŽæžã»å±¥æŽæžã§ããèŠãçè·åž«è»¢è·ã®ãèªå·±PRããšã¯ïŒ
èªå·±PRã¯ãå ¥è·ãåžæããå»çæ©é¢ã«å¯ŸããŠãèªåèªèº«ã®åŒ·ã¿ãç±æãäŒããããã«éèŠã§ãããããŸã§ã®çµéšãå®çžŸãã¢ããŒã«ãããšåæã«ãã©ã®ããã«æ¥åã«åœ¹ç«ãŠãŠè·å Žã§æŽ»èºã§ããããšããããšã売ã蟌ãèŠçŽ ãšããŠæå¹ã«æŽ»çšããããã®ã§ãã
äžæ¹æ¡çšæ åœè ã«ãšã£ãŠã¯ãçµæŽã ãã§ã¯ã€ãã¿ãããªã人æãä»äºã«å¯Ÿããå§¿å¢ãçµéšãã¹ãã«ãªã©ãææ¡ããããã®éèŠãªå€æææã«ãªããŸãã
èªå·±PRãäœæããã«ããã£ãŠãçæããŠããããã®ããæ··åããã¡ãªãå¿æåæ©ããšã®éãã§ãã
å¿æåæ©ã¯ãããªããã®å¿æå
ãéžãã ã®ãããããªããã®å»çæ©é¢ã«å°±è·ãããã®ãããªã©ãã®å»çæ©é¢ã§åãããçç±ãäŒããããã®ãã®ãèªåèªèº«ãæããŠããå¿æå
ã«å¯Ÿããé
åãç±æãèšèŒããŸãã
察ããŠèªå·±PRã¯ãèªåã®åŒ·ã¿ãçµéšãçãããŠãå¿æå ã«å ¥è·ããéãã©ã®ããã«è²¢ç®ã§ããããããã©ã®ããã«åœ¹ç«ã€ååšã«ãªãããããã¢ããŒã«ããŸãã
ãŸããèªå·±PRãšãé·æãã®äœ¿ãåãã«é ãæ©ãŸãã±ãŒã¹ãããã§ããããèªåã®è¯ããšãããäŒãããšããç¹ã§ã¯å ±éããŠããŸãããé·æã§ã¯ãèªåèªèº«ã®èŠç¹ããèŠãåãããæ§æ Œé¢ã§ã®è¯ããšãããç§ã§ãŠããç¹ãäŒããŸãããŸãçæãšåãããŠåãããããšãå€ãããšãããããããã«ãèªåã®ããšãå·éã«åæã§ããŠããããšãã£ãç¹ãèŠæ¥µããããŸãã
èªå·±PRã§ã¯ãã®é·æããä»äºãè·å Žã§ã©ã®ããã«çããããšãã§ããããå ¥è·åŸã©ã®ããã«åœ¹ç«ãŠãп޻èºãããããã¢ããŒã«ããŸããããæ¡çšæ åœè ã®èŠç¹ã«ç«ã¡ãå¿æå ã®å»çæ©é¢ãããªããæ¡çšããããšã«å¯ŸããŠã¡ãªãããæããããããã«ãèªåèªèº«ã売ã蟌ãããšãéèŠãªã®ã§ãã
ãã®ããã«ãæ¡çšæ åœè ã®è³ªåæå³ããã£ãããšææ¡ããåãã«å¯ŸããŠç確ãªåçãçèããããšã倧åã§ãã
ïŒ çè·åž«è»¢è·ã®ãåãããèªå·±PRã®èãæ¹
è»¢è·æŽ»åãæåãããããã«ãã©ã®ãããªç¹ã«çæããŠèªå·±PRãçµã¿ç«ãŠãŠãããšè¯ãã®ã§ãããããæç« åããåæ®µéãšããŠãèªå·±PRãèããã¹ãããã玹ä»ããŸãã
â èªèº«ã®é·æã匷ã¿ãçµéšã®æŽãåºã
ãŸãã¯èªåèªèº«ã®åŒ·ã¿ãçµéšãæŽãåºããŸããéå»ã®å®çžŸããèªä¿¡ãããããšãåšãããã®è©äŸ¡ãªã©ãããããèŠçŽ ããèªå·±åæã培åºçã«è¡ãããšã§é·æãæç¢ºã«ãªããŸããèªåãããã«åœ¹ç«ã€äººæã§ãããã蚎ããèªå·±PRã®ããã®ããŒã¹ãæ§ç¯ã§ããŸãã
â¡ å¿åå ãæ±ããçµéšãã¹ãã«ã人æãªã©ã®èª¿æ»
次ã«ãå¿æå
ã®å»çæ©é¢ã«ã€ããŠãã£ãããšèª¿ã¹ãç ç©¶ããŸããããæ±äººç¥šã ãã§ãªããããŒã ããŒãžããéèªãªã©ã«èŒã£ãŠããå Žåã¯ãã§ãã¯ã§ãããšå®å¿ã§ãããã®æãç¹ã«èŠãŠããããã®ã¯ãå»çæ©é¢ã®æ¹éãä»åŸããããŠããæ¹åæ§ãé¢é·ãã©ããªèãã®äººãªã®ããã©ããªæ¹éã§èšºçãè¡ã£ãŠããã®ããç¥ã£ãŠãããŸãããã
ãŸããæ±ãã人æã»äººç©åã®ãã§ãã¯ã«ã¯ãæ±äººç¥šãªã©ã§ãã®ãã®ãã°ãã®é
ç®ãããã°è¯ãã§ããããªããã°ãä»åããŠããã¹ã¿ããã®ã€ã³ã¿ãã¥ãŒããã³ã¡ã³ããªã©ããäºæ³ãç«ãŠãŸãã
å ããŠãè·å Žã®é°å²æ°ãåãç°å¢ãªã©ãç¥ãããšã§ãèªåèªèº«ã®æ§æ Œãä»äºã«å¯Ÿããæããšãã£ããããéšåãææ¡ã§ããŸãã
⢠â ãšâ¡ã®å ±éç¹ãæ¥ç¹ãæ¢ããã¢ããŒã«ãã€ã³ãã«ãã
â ã§ææ¡ããèªåã®åŒ·ã¿ããâ¡ã§èª¿ã¹ãå¿æå
ã®èãã«ãããããŠããããèããŸãã
äŸãã°ãâ ã§èŠãã ããèªåã®åŒ·ã¿ã¯ãã¯ãªããã¯ã§5幎éãçè·æ¥åã ãã§ãªãåä»ãé»è©±å¿å¯Ÿãšãã£ãå¹
åºãæ¥åãŸã§ä»»ãããçµéšãšãããããã®æ¥åã«æçŸ©ãèŠãã ããæ¥œããããšãããã ãšããŸããäžæ¹â¡ã§äºæž¬ããæ±ãã人æããæ£è
ãã¡ãŒã¹ããªèãæ¹ã®ã¯ãªããã¯ã§ãæ£è
ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãåæ»ã«åãã人ã峿Šåãã ã£ããšãããšããå¹
åºãæ£è
ãšã®æ¥ç¹ãæã£ãŠããçµéšãã¹ãã«ããããã³ãã¥ãã±ãŒã·ã§ã³ã楜ãããèãæ¹ãããããããŠãããšããããŸãã
ïŒ çè·åž«è»¢è·ã®èªå·±PRã®æžãæ¹
å®éã«èªå·±PRãäœæããéã®åºæ¬çãªæžãæ¹ã«ã€ããŠè§£èª¬ããŸãã
åºæ¬çã«èªå·±PRã¯
ãçµè«→æ ¹æ ïŒå
·äœçãªãšããœãŒãïŒ→è·å Žã§ã®çããæ¹ã
ãšããæ§æãããŒã¹ã«èãããšè¯ãã§ãããã
ãã®é çªã§çµã¿ç«ãŠãããšã§ãèªåã®åŒ·ã¿ããããŸã§ã®çè·åž«ãšããŠã®çµéšããããçãããŠä»åŸã©ã®ããã«æŽ»èºã§ããããæç¢ºã«äŒããããšãã§ããŸãã
ã»çµè«
æåã«ãèªåã®åŒ·ã¿ãçµéšãªã©ãèªå·±åæã«ãã£ãŠæŽãåºãããã©ã¹ã®èŠçŽ ãæç¢ºã«ã¢ããŒã«ããŸããããã§è¿°ã¹ã匷ã¿ãçµéšãšããŠã¯ãäž»ã«3ã€ã1ã€ã¯æ§æ Œçãªé·æã»åŒ·ã¿ã次ã«ãããŸã§ã«çµéšããå»çæ©é¢ã®ç¹æ§ã«ãã£ãŠåŸãããçµéšããããŠèšºçç§ããšã®ç¹æ§ãè³æ ŒååŸãªã©ã«ãã£ãŠåŸãããã¹ãã«ãç¥èã§ãã
ã»æ ¹æ ïŒå ·äœçãªãšããœãŒãïŒ
匷ã¿ãçµéšãè£è¶³ããããã®ãå ·äœçãªãšããœãŒãããããšããããäŒãããèªå·±PRã«ãªããŸãã匷ã¿ãçµéšã®èª¬åŸåãå¢ãããšã«å ããç¹åŸŽçãªåºæ¥äºã«å¯ŸããŠãèªåèªèº«ãã©ã®ããã«å¯ŸåŠããã®ããäŒããããšã§ã察å¿èœåãã³ãã¥ãã±ãŒã·ã§ã³èœåãçè·èгãªã©ãã¢ããŒã«ã§ããŸãã
ãã ããåé·ã«ãªããªãããã«æ³šæãå¿ èŠã§ããç°¡æœã«ããäŒãããäž»æšãæç¢ºã«ããããšãæèããŸãããã
ã»è·å Žã§ã®çããæ¹
æåŸã®ãŸãšãã¯ãå ¥è·ã§ããå Žåã®æªæ¥ãèªãå 容ã«ãèªåã®åŒ·ã¿ãçµéšãé·æãçãããŠãå¿æå ã®å»çæ©é¢ã§ã©ã®ããã«æŽ»èºãããããä»åŸã©ã®ãããªçè·åž«ã«ãªãããããšããå°æ¥æ§ã蚎ããŸããããåããããšããææ¬²ãšãšãã«ãå¿æå ã«ãšã£ãŠããã«å¿ èŠãªäººæã§ããããäŒããããšãèèŠã§ãã
èªåèªèº«ã®äººæãçµéšãšãå¿æå ããããå»çæ¹éãè·å Žã®é°å²æ°ãªã©ãšã®æ¥ç¹ãèŠãã ããèªåãããã«è²¢ç®ã§ããããè·å Žã«ãšã£ãŠãã©ã¹ã®ååšã«ãªããããç±ãã¢ããŒã«ããŸãããã
4 çè·åž«è»¢è·ã®èªå·±PRã®æ³šæç¹
ææžãã§èªå·±PRãæžãéã«ã¯ãèªã¿ãããæåã®å€§ãããå¿ãããæåã®å€§ããã«ã°ãã€ãããªãããã«äžå¯§ã«æžãããšãåºæ¬ããŸããåãå 容ãç¹°ãè¿ãæžãããšããçµæŽã®çŸ åã¯NGã§ãã
ãã¬ãã£ããªå 容ããäŸæããã®ãŸãŸæžãåãããšã¯é¿ããäžã§ãèªåãªãã§ã¯ã®ãšããœãŒããçã蟌ã¿ããªãªãžããªãã£ãŒãå ·äœæ§ã®ãã衚çŸãæèããŸãããã
ãŸããå±¥æŽæžãè·åçµæŽæžãã«ãã£ãŠæ³šæç¹ãç°ãªããŸãã
âå±¥æŽæžã®å Žå
èªå·±PRæ¬ãéãããŠããã®ã§ãã§ããã ãç°¡æœã«èŠç¹ãçµã£ãŠæžãããã«ããŸãããããã ããæ¬ã«å¯ŸããŠèšèŒéãå°ãªãããŠãå°è±¡ãè¯ããªãã®ã§ã8å²ä»¥äžã¯èšå ¥æ¬ãåããããæèãããšããœãŒãã®èª¬æãåãçºæ®ãããæ¥åå 容ãªã©ãå€å²ã«ãããå Žåã«ã¯ãè·åçµæŽæžã§è©³çްãèšãããã«ããŸãããã
âè·åçµæŽæžã®å Žå
å±¥æŽæžã®ããã«èŠå®ã®èšå ¥æ¬ãæåæ°ã®èŠå¶ããªãããšã倧åã§ãã®ã§ãå±¥æŽæžã«æžããããšãããã«æ·±æãããŠèšèŒããŸãããããã ãããŸãé·ããããšãŸãšãŸãããªããªã£ãŠããŸãã®ã§ãèªå·±PRã®1é ç®ã«ã€ããŠ150ïœ300æåçšåºŠãç®å®ãšãããšè¯ãã§ãããã
å±¥æŽæžãè·åçµæŽæžã«èšèŒããå 容ã®éªšåã«äžè²«æ§ãæãããããšã倧åã«ããŸã£ããåãå 容ã«ããã®ã¯ãã£ãããªãã§ãããã¢ããŒã«ãã€ã³ããäŒãããè¶£æšãã¶ããªãããã«ããŸãããã
åœç¶ã颿¥ã§èªå·±PRã«ã€ããŠè³ªåãæããããããå Žåã«ããå±¥æŽæžãè·åçµæŽæžã«èšèŒããäºå®ãæãããã話ã®éªšåãéžè±ããªãããšã«ãçæããŸãããã
ïŒ çè·åž«è»¢è·ã®èªå·±PRã®äŸæ
䞻軞ãšããŠã¢ããŒã«ãããå 容å¥ã«ãèªå·±PRã®äŸæã玹ä»ããŸãã
ãã ãäŸæããã®ãŸãŸäœ¿çšããã®ã§ã¯ãªããèªåèªèº«ã®çµéšãæãã亀ããŠæžãããšãéèŠã§ããäŸæã¯ãããŸã§ãåèãšããŠæŽ»çšããªãããèšèŒå 容ã«ã€ããŠé¢æ¥æã«åããããããŠããã£ãããšçããããããã«ãèªåã®èšèã§æžããŸãããã
âã匷ã¿å¥ãèªå·±PRã®äŸæ
ã»ã³ãã¥ãã±ãŒã·ã§ã³èœåãã¢ããŒã«ãããå Žå
ç§ã®åŒ·ã¿ã¯ãçžæã®æ°æã¡ãçè§£ãå¯ãæ·»ãããšãã§ããåã§ãããããŸã§ãè·å Žã®äžåžãããã³ãã¥ãã±ãŒã·ã§ã³èœåãé«ããšè©äŸ¡ããã ãããšãå€ããããŸããã
5幎éå€åããå ç§ç æ£ã§ã¯ãç æ°ãšåãåãäžã§ç²Ÿç¥çã«äžå®å®ã«ãªãæ£è ããŸããå®¶æãããã£ããããŸãããããã®æãã«å¯ãæ·»ããããç¶æ³ãèŠæ¥µããäžå¯§ã«å£°ãããç¶ããããšã§ãé颿ã«ãã¡ãã£ãšãããããšãã«ããæããããæããŠæãããŸããããšæè¬ã®èšèãããã ãããšããããçè·åž«ãšããŠã®ãããããæããŸããã
ä»åŸãå¿ã®éãçè·ãæèãã貎é¢ãæ²ããããŠãããäžäººã²ãšãã®æ£è ããŸã«å¯ãæ·»ã£ãå»çããæ ãäžå¡ãšãªããããããã£ããå±ã¿ãããšæããŸãã
ã»å調æ§ãã¢ããŒã«ãããå Žå
貎é¢ã§çãããã匷ã¿ã¯ãå調æ§ã§ããåè·ã§ã¯ãå ¥è·åŸããçšãªãããŒã ã®äžã«ãšã蟌ã¿ã2幎ç®ãããå¹ åºãäžä»£ã®ã¹ã¿ããã®äžã«ãããäžå çãªç«å ŽãšããŠãã€ãªãåœ¹ãæ ãå Žé¢ãå€ã ãããŸããã
ç¹ã«æ°äººçè·åž«ã«å¯ŸããŠã¯ãäžåžãããªã»ãã¿ãŒã«è©±ãã«ãããããªããšããæ°è»œã«çžè«ã§ãããããªé¢ä¿æ§ãç¯ããã¹ã¿ããéã®å£æ ¹ãã§ããã ããªãããããã«åããããç¶ããããšã§ãããŒã ã¯ãŒã¯ã®è¯ãäœå¶ãå®çŸã§ããããšã¯ç§èªèº«ã®ææã ãšæããŠããŸãã
貎é¢ã§åãããšãå¶ã£ãéã«ããè·å Žã®ã ãŒãã¡ãŒã«ãŒããšãªããäºãã«æ¯ãåããªãããè¿ éãã€åæ»ã«ä»äºãã§ããé°å²æ°ã¥ããã«è²¢ç®ããæ£è ããŸã«ãã質ã®é«ãçè·ã±ã¢ãæäŸãããã§ãã
ã»åŸèŽåãã¢ããŒã«ãããå Žå
ç§ã¯ã人ã®è©±ããã£ãããšèããçžæã®å¿ãæ ®ãããšãã§ããæ§æ Œã匷ã¿ã§ããããã¯ãçè·åž«ãšããŠéèŠãªè³è³ªã ãšæããŠããŸãã
æ£è ããŸããã®ãå®¶æã¯ãçé€äžã®ã€ãããæ²»çã«å¯Ÿããæããéé¢åŸã®äžå®ãªã©ãæ¥ã ããŸããŸãªæ°æã¡ãæ±ããŠéããããŠããŸãããã®äžã§ãåã«å»çæ©é¢åŽããã®å¿ èŠäºé ãæ²»çã«é¢ããããšãªã©ãäžæ¹çã«ãäŒãããã®ã§ã¯ãªããã話ã«è³ãåŸããæã«ã¯èšèã«ãªããªãæããæ±²ã¿åããªããæ¥ããããšã§ããæ°æã¡ã軜ããªã£ãããšæè¬ã®èšèãããã ãããšããã°ãã°ãããŸãã
ããããããå°ãã§ãå®å¿ããŠç©ãããªæ°æã¡ã§éãããŠããã ããããã«ã芪身ã«ãªã£ãŠçè·ã«ããããããšæããŸãã
ã»åäžå¿ãã¢ããŒã«ãããå Žå
ç§ã®åŒ·ã¿ã¯é«ã¿ãããããŠåªåã§ããåäžå¿ã§ããçè·åž«ãšããä»äºãããäžã§ãåžžã«åäžå¿ãæã¡ãã©ã®ãããªæ¥åã«å¯ŸããŠãææ¬²çã«åãçµãããšãä¿¡æ¡ãšããŠããŸãã
äŸãã°ãé¢å å€ã®ç ä¿®äŒãã»ãããŒã«ãç©æ¥µçã«åå ããããã§åŸãç¥èãæè¡ãæ£è ããŸã®ã±ã¢ã«çããããšã¯ãã¡ãããè·å Žå šäœã®çè·ã®å å®ãæ¥åæ¹åã«ããå¹çåã«ã€ããŠãåããããããŠããŸããã
ä»åŸããèªèº«ã®å°éçãªç¥èãæè¡ãæ·±ãããšåæã«ãåŸèŒ©ã®çè·åž«ãã¡ã«ãéå ããããšã§ãã¹ã¿ããã®æèã®åäžãã¢ãããŒã·ã§ã³ã¢ããã«ãã€ãªããŠãããããšèããŠããŸãã
ã»è²¬ä»»æãã¢ããŒã«ãããå Žå
ç§ã®åŒ·ã¿ã¯ã責任æã人äžå匷ãããšã§ããåè·æä»£ã«ã¯ãã©ã®ãããªæ¥åã貎éãªçµéšã«ãªããšããæããããä»ã®äººãæ¬é ãããããªæ¥åã§ãç©æ¥µçã«åŒãåããããšã§èªåèªèº«ã®æé·ã«ã€ãªããŠããŸããããŸããè€æ°äººã§ããŒã ãçµãã§æ¥åã«ããããšãã«ãã誰ããããã ããããšããèãã¯æšãŠãèªãçå ããŠåãçµãããã«å¿ãããŠããŸããã
貎é¢ã«æ¡çšããŠããã ãããªãããããŸã§ä»¥äžã«è²¬ä»»æãæã¡ãçè·ã±ã¢ã®åäžãæ¥åã®æ¹åãªã©ãæ£è ããŸã«ãšã£ãŠãã¹ã¿ããã«ãšã£ãŠãããè¯ãç°å¢ã¥ããã«åªããæåã§ãã
ã»æããããã¢ããŒã«ãããå Žå
ç§ã®åŒ·ã¿ã¯ãçžæã«å¯Ÿããæãããã®å¿ã§ãã
æ£è ããŸããå®¶æã®æ°æã¡ãæ³åããªããããã®äººã®ç«å Žã«ç«ã£ãŠæããå·¡ãããããšã§ãã©ã®ãããªã±ã¢ãæ±ããŠããã£ãããã®ããã©ã®ãããªæ¯æŽãæé©ãªã®ããªã©ããç確ã«å€æããããã«åªããŠããŸãã
åãªãæŒãä»ããäžæ¹çãªåªããã§ã¯ãªããæ£è ããŸããå®¶æã®å¿èº«ã®ã±ã¢ãæåªå ã«èããå¿ãéããŠããã ããçè·åž«ãšããŠããã®ç¹æ§ãååã«çºæ®ã§ãããã粟é²ããããŸãã
ã»ç¬é¡ãã¢ããŒã«ãããå Žå
ç§ã®åããã¯ç¬é¡ã§ããæ£è ããŸããå®¶æã話ããããããç°å¢ãã€ããããã«ã¯ãç¬é¡ã¯äžå¯æ¬ ã ãšæã£ãŠããŸããåè·ã§ã¯ãç æ°ãå ¥é¢ç掻ãªã©ãããŸããŸãªå¿é äºãæ±ãããŠããæ£è ããŸããå®¶æã®äžå®ãå°ãã§ãåããããããããåªããŠç¬é¡ã§æããæ¥ããŠããŸããã
æ£è ããŸã«ãããªãããããšããã®å Žã®é°å²æ°ãè¯ããããšèšãããããšããçè·åž«ãšããŠãä»ã§ãç§ã®æ¯ããšãªã£ãŠããŸãã
ãã¡ãããç¬é¡ã®å¯Ÿå¿ãé©åã§ã¯ãªãã·ãã¢ãªå Žé¢ãå€ã ãããŸãããã®å Žã«å¿ããé©åãªå¯Ÿå¿ãè¡ããŸãããæ£è ããŸããå®¶æããã§ããéãç¬é¡ã§ããããæéãé·ããªãããã«ãç©æ¥µçã«ã³ãã¥ãã±ãŒã·ã§ã³ãåã£ãŠããããã§ãã
ã»åªåå®¶ãã¢ããŒã«ãããå Žå
å°é£ã«ããããååãã«åªåãç¶ããããããšãç§ã®åŒ·ã¿ã§ãã ããšããšå ç§ç æ£ã«å€åããŠããã®ã§ããã3幎åã«ç¥çµå ç§ã«ç°åã«ãªããŸãããåããŠã®èšºçç§ãšããããšãããäžæ £ããªããšã°ããã§ãä»äºãèŠããã®ã«å¿ æ»ã§ããã
äžåšçšãªç§ãè¶³æãŸãšãã«ãªãããäžå»ãæ©ãæŠåãšãªãããã«ã¯ã人äžååªåãããããªããšæããå°éç¥èã®ç¿åŸãäžäººã²ãšãã®æ£è ãããšã®ã³ãã¥ãã±ãŒã·ã§ã³ã«å°œåããã®ç²æããããåž«é·ãäžåžãããä¿¡é ŒãåŸãŠããªãŒããŒãä»»ããããŸã§ã«ãªããŸããã
貎é¢ãžã®å ¥è·åŸããäœäºã諊ããã«åªåãç¶ããã¹ã¿ãããæ£è ããŸããå®¶æãããä¿¡é ŒããŠããã ãããããªçè·åž«ãããããŸãã
ã»ãªãŒããŒã·ãããã¢ããŒã«ãããå Žå
ç§ã®åŒ·ã¿ã¯ããŒã ã®å é ã«ç«ã£ãŠç©äºãæšé²ããŠããåã§ãã åè·ã§ã¯5幎éãããŒã ãªãŒããŒãšããŠã®åœ¹å²ãæ ã£ãŠããŸãããäžã§ãæ°äººç ä¿®ããã°ã©ã ã®çå®ã«æºãã£ãããšã¯ãèªåèªèº«ãæé·ãã貎éãªç³§ã«ãªããŸããã æãšããŠãèªåäžäººã§ã¯ç«ã¡è¡ããªããããªå Žé¢ããããŸããããåšå²ã®äººãã¡ã®åãåããªããã仲éãéŒèããŠåŒã£åŒµããããŒã ã®çµæåãé«ããŠããŸããã
貎é¢ã«å ¥è·åŸãããããŒãžã¡ã³ãæ¥åã«åŸäºããäžã§ãåæ»ãªæ å ±å ±æãã³ãã¥ãã±ãŒã·ã§ã³ãå®è·µããåŸé²ã®è²æã«ã泚åãããã§ããã
ã»äœåãã¢ããŒã«ãããå Žå
ç§ã®åŒ·ã¿ã¯ãããŒããªæ¥åã«ãèãæããäœåãããããšã§ãã å¹Œå°æããã¹ããŒãã«èŠªãã¿ãäžåŠã»é«æ ¡æä»£ã¯éžäžéšã«æå±ããŠããããšãããäœåã«ã¯èªä¿¡ããããåè·æä»£ã¯éå»5幎éã«ããã£ãŠç¡é å»ç¡æ¬ å€ãèšé²ããŸããã
å€å€ãæ®æ¥ãæ£è ããŸã®å®¹æ æ¥å€ã«ããæ³å®å€ã®åŒã³åºããªã©ãå»ççŸå Žã¯äœååè² ã§ããããããããã©ã³ã¹ã®è¯ãé£äºãé©åºŠãªéåãªã©ã®ç¿æ £ãç¶ç¶ããäžèŠåãªç掻ãªãºã ã«ãäœèª¿ã厩ãããšãªãåŸäºã§ããããã«äœèª¿ã«ã¯ååã«çæããããšæããŸãã
ããã«è²Žé¢ãžå ¥è·ã§ããæã«ã¯ãæã¡åã®äœåãçãããä»ã®äººãæ¬é ããã¡ãªæ¥åã«ãç©æ¥µçã«æã¿ãªããããã質ã®é«ãçè·ã±ã¢ã®æäŸã«ã€ãªãããã§ãã
âãå»çæ©é¢å¥ãèªå·±PRã®äŸæãã
ã»æ¥æ§æã§ã®çµéšãã¢ããŒã«ãããå Žå
æ¥æ§æç æ£ã§ã®4幎éã®å€åçµéšã«ãããããŸããŸãªç¶æ³äžã«ãããè¿ éãã€å·éãªå€æãããã«åºã¥ãç確ãªå¯Ÿå¿ãå®è·µããã¹ãã«ã身ã«ã€ããŸããã
åè·ã¯ææ¥æå®ç é¢ã ã£ãããšãããæ£è ããŸã®ç¶æ ããã¡æ©ãçè§£ããã¹ããŒãæãæã£ãŠå¯Ÿå¿ã«ãããããšãæ±ããããæ¥ã ã§ããããŸãå³å¯ãªè¡åŸç®¡çãèŠããæ£è ããŸãå€ããããŸããŸãªããŒã¿ãããšã«ã¢ã»ã¹ã¡ã³ãããåãé€ãããŸããã
é«éœ¢ã®æ£è ããŸãå€ã貎é¢ã§ããæ£è ããŸã®æ¥å€æãªã©ãè¿ éãªå¯Ÿå¿ãæ±ããããããšãå€ããšæããŸãããããã£ãå Žé¢ã«ãããŠçŠãããšãªããå»åž«ãä»ã®ã¹ã¿ãããšé£æºãå³ããªãããèœã¡çãã察å¿ã§è³ªã®é«ãçè·ãæäŸããŠãããããšæããŸãã
ã»æ ¢æ§æã§ã®çµéšãã¢ããŒã«ãããå Žå
æ ¢æ§æçè·ãçµéšããäžã§ãæ£è ããŸããå®¶æãšä¿¡é Œé¢ä¿ãç¯ããªããããã现ããªçè·ãæäŸããåãé€ã£ãŠããŸããã
åè·ã§ã¯ãå ¥é¢ç掻ãéé¢åŸã®ç掻ãªã©ãå€ãã®äžå®ãå¿é äºãæ±ããæ£è ããŸããå®¶æäžäººã²ãšããšçæ¯ã«åãããå°ãã§ãå®å¿ããŠéãããŠããã ããããã«ãã³ãã¥ãã±ãŒã·ã§ã³ãæããããéèŠããŠçè·ã«ããã£ãŠããŸããã
å°åå¯çã®ã¯ãªããã¯ã§ãããäžäººã²ãšãã®æ£è ããŸãšäžå¯§ã«åãåã貎é¢ã®äžå¡ãšããŠããããŸã§å¹ã£ãŠããçµéšãç§ã®é·æãããããªãçºæ®ããªãããããå å®ããçè·ã®æäŸãããããããšèããŠãããŸãã
ã»å埩æã§ã®çµéšãã¢ããŒã«ãããå Žå
ãããŸã§ããªãããªããŒã·ã§ã³ç æ£ã§3幎å€åããŸãããå埩æçè·ã«åŸäºããäžã§ãäœããã倧åãªããšã¯ãæ£è ããŸãšæ ¹æ°åŒ·ãåãåãããšã ãšåŠã³ãŸããã
å埩æã¯åšå® 埩垰ãŸã§ã«é·ãæéãèŠããå ã®èŠããªããªãããªã«èç«ã¡ãæããããªããªãæ£è ããŸãå°ãªããããŸããã æã«ã¯ç²ã匷ãèŠå®ããæã«ã¯è©±ãèããšããããšãç¹°ãè¿ãäžã§ããªãããªã«å¯ŸããŠå°ããã€ååãã«ãªããç¡äºã«éé¢ãããŠããæ£è ãããèŠéãããšããäžçªã®ããããã§ãã
貎é¢ã§ããã®ç²ã匷ããšåŸèŽåããããŠå¹ã£ãŠããç¥èãšæè¡åã§ãå¿èº«ãšãã«æ£è ããŸãæ¯ãç¶ããŠãããããšæã£ãŠããŸãã
ã»èšªåçè·ã§ã®çµéšãã¢ããŒã«ãããå Žå
åšå® ã®å Žåãç é¢ãä»è·æœèšãªã©ãšã¯ç°ãªããçè·äžã«æ¥ã«å¿ èŠã«ãªã£ãç©ãäžè¶³ããŠããå»çæ©åšãããã«çšæããããšãå¶ããŸããããã®ããåžžã«å ãèªã¿ãçè·ã«äŒºãéã«äžå šã®æºåãæŽããå¿ èŠããããŸãã
ãããªæã«åœ¹ç«ã€ã®ããæ¥é ããã®ã³ãã¥ãã±ãŒã·ã§ã³ãšèгå¯åãæšå¯åã§ããæ£è ããŸäžäººã²ãšãã®ç¶æ ãæ§åããã£ããææ¡ããããããªç°å€ãèŠéããªãããã«ææã«å€åããã£ããããŸããæ®æ®µã®ãã现ããªã³ãã¥ãã±ãŒã·ã§ã³ã«å ãããããŸã§å¹ã£ãŠããå ãèªãåãå åãã®èŠç¹ã¯ãä»åŸè²Žé¢ã§å€åããéã«ãããŸããŸãªã·ãŒã³ã§çãããŠããããã§ãã
ã»ã¯ãªããã¯ã§ã®çµéšãã¢ããŒã«ãããå Žå
åè·ã§ã¯ãå°å ç§ã®ã¯ãªããã¯ã§7幎çè·ã«ããã£ãŠããŸãããå°å ãšåãåãäžã§æããããšã¯ãæ¥é ããã®èгå¯ã®éèŠæ§ã§ããçç¶ãã€ãããèšèã§è¡šçŸã§ããªãå°å ã«ãšã£ãŠãå»åž«ãšã®æ¶ãæ©ã«ãªããã®ãçè·åž«ã§ãã
å€çš®å€æ§ãªçäŸãç¥èãåŠã¶å§¿å¢ãåžžã«æã£ãŠããããšã§ãããããªè¡šæ ãåãã®ç°å€ãèŠéããã«å»åž«ã«è©³çŽ°ãªæ§åãå ±åã»çžè«ããããšãã§ããé節ã«ãªãåã®æ©æå¯Ÿå¿ã«ã€ãªãããšãã§ããçµéšããããŸãã
ä»åŸã¯ãã¯ãªããã¯ã§é€ã£ãåã©ããã¡ãšã®æ¥ãæ¹ã芳å¯çŒãäžäººã²ãšãã«å¯ãæ·»ãçè·ã®çµéšãçãããªãããå°å å»çã®å°éæ§ãããã«é«ããããç éœãç©ãã§ããããã§ãã
âã蚺çç§å¥ãèªå·±PRã®äŸæ
ã»çŸå®¹ã¯ãªããã¯çè·åž«ã®çµéšãã¢ããŒã«ãããå Žå
çŸã«é¢ããæ©ã¿ã¯å人差ã倧ãããããŒãºã倿§ã§è€éã§ãããã®ãããçŸå®¹ã¯ãªããã¯ã§ã¯ãä»ã®èšºçç§ã«æ¯ã¹ãŠç¹ã«æ¥å®¢åãé«ãã³ãã¥ãã±ãŒã·ã§ã³åãæ±ããããŸãããããŸã§çŸå®¹ç®èç§ã¯ãªããã¯ã§5幎éå€ããäžã§ãçŸå®¹ã«é¢ããããŸããŸãªç¥èãã¹ãã«ã身ã«ã€ãããšåæã«ãã«ãŠã³ã»ãªã³ã°ãæ¥å®¢ãéããŠã³ãã¥ãã±ãŒã·ã§ã³åã磚ããŠããŸããã
çŸå®¹å€ç§ãæããã貎é¢ã§ãªãããããŸã§ã®çµéšãçãããªãããæ°ããªé åã«ããã£ã¬ã³ãžããçè·åž«ãšããŠã®èªåèªèº«ã®ã¹ãã«ã磚ãããã£ãªã¢ã¢ããã§ãããšç¢ºä¿¡ããŠãããŸããä»åŸããå¹ã£ãæ¥éã¹ãã«ã匷ã¿ãšããŠãäžäººã²ãšãã®æ£è ããŸãšèª å®ã«åãåã£ãŠããããã§ãã
ã»ç²Ÿç¥ç§çè·åž«ã®çµéšãã¢ããŒã«ãããå Žå
åè·ã®ç²Ÿç¥ç§ç æ£ã§ã¯ãåŸèŽåã®éèŠããçæããæ£è ããŸãäºçްãªããšã§ãæ°è»œã«è©±ãããããããªé°å²æ°ã¥ããã«åªããŠããŸããã
æåã¯ãã¡ãã話ããããŠãèšèãè¿ã£ãŠããªãããšãå€ãã声ããã®ä»æ¹ã«æ©ãå Žé¢ãå€ã ãããŸãããããããããšãè¿äºããªããŠãç²ã匷ããå¿ã«å¯ãæ·»ãããã«èšèãããç¶ããããšã§ã次第ã«å¿ãéããŠãèªã話ããããŠãã ããæ£è ããŸãå¢ããŠãããŸããã
ã«ãŠã³ã»ãªã³ã°ãéèŠãã貎é¢ã§ãªãããããŸã§èº«ã«ã€ããŠããã³ãã¥ãã±ãŒã·ã§ã³èœåãåŸèŽåãªã©èªåèªèº«ã®åŒ·ã¿ãçããããã现ããªã±ã¢ã«è²¢ç®ã§ãããšèããŠãããŸãã
ã»å ç§çè·åž«ã®çµéšãã¢ããŒã«ãããå Žå
ç·åç é¢ã®çè·åž«ãšããŠ10幎ã®çµéšãç©ã¿ãŸããã埪ç°åšå ç§ãæ¶ååšå ç§ãªã©ãçµéšããäžã§ãããŸããŸãªçäŸã«ã€ããŠåŠã³ã察å¿åã身ã«ã€ããããšãã§ããŸããã
ãŸããç¥èãã¹ãã«ãããããšãªãããæ£è ããŸãšã®å¯Ÿè©±ãä»è·çš®é£æºãªã©ãã³ãã¥ãã±ãŒã·ã§ã³ã®éèŠæ§ã宿ãå°åå¯çã®ã¯ãªããã¯ãšããŠãçºã®æ¹ã ãšçæ¯ã«åãåãç¶ãã貎é¢ã§ãªãã°ããããŸã§ã®å€è§çãªçè·æè¡ãç¥èãçºæ®ããªããããããã现ããªå¿ã®éã£ãçè·ãå®çŸã§ãããšèããŠãããŸãã
ã»æŽåœ¢å€ç§çè·åž«ã®çµéšãã¢ããŒã«ãããå Žå
ãããŸã§ç·åç é¢ã®æŽåœ¢å€ç§ã§3幎å€åããŠããŸãããå€çš®å€æ§ãªçŸæ£ãå¹Žä»£ã®æ£è ããŸãšæ¥ããäžã§ãå¹ åºãç¥èãšçµéšãåŸãããšãã§ããŸããããŸããçè·ããŒã ã®äžå¡ãšããŠããªã»ãã¿ãŒãçµéšããŠããŸããåŸèŒ©ãžã®æå°ãéããŠãèªåèªèº«ã®åŠã³çŽããç¥èã®åå®çãªã©ãã§ããéåžžã«ææçŸ©ãªçµéšã«ãªããŸããã
ä»åŸã¯ããå°éã«ç¹åãã貎é¢ã§ãè±å¯ãªçµéšãçãããªãããåŸé²ã®è²æã«ãå¯äžããããšèããŠããŸãã
ã»å°å ç§çè·åž«ã®çµéšãã¢ããŒã«ãããå Žå
åè·ã®å°å ç§ç æ£ã§ã®å€åã«ãããŠã¯ãç¹ã«ã¡ã³ã¿ã«é¢ã§ã®ã±ã¢ã«æ³šåããŠçè·ã«ããã£ãŠããŸãããå°å ã®ç æ°ã®å Žåãæ£è ããŸã§ãããåããŸã¯ãã¡ããããå®¶æã«ãšã£ãŠãå¿ççãªè² æ ã倧ããã®ãããããŸãã
çç¶ããã®æ¥ããšã®ç¶æ ãèŠæ¥µããäžå¯§ã«èšèãéžã³ãªãã声ãããç¶ããããšã§ãæ£è ããŸããå®¶æããä¿¡é ŒããŠããã ããããã«ãªããŸããã
貎é¢ã«å ¥è·ã§ããæã«ã¯ããããŸã§ã®çµéšãããšã«ãæ£è ããŸããå®¶æãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãããäžå±€éèŠããããšã§ãå°ãã§ãäžå®æãæãå»ããç¬é¡ã«ãªã£ãŠããã ããæéãå¢ããããããªååšã«ãªããããšæããŸãã
âããããâããããâ
ä»åã¯ãçè·åž«ã®è»¢è·æŽ»åã«ãããèªå·±PRã«ã€ããŠç޹ä»ããŸããã
èªå·±PRã§å€§åãªããšã¯ãèªåèªèº«ã®åŒ·ã¿ãé·æãçç¢ºã«ææ¡ãããããå¿æå
ã®æ¹éãç¹åŸŽã«çµã³ã€ããããšã§ãã
äŸæãåèã«ããªããããã²èªåã®èšèã§ãèªåãªãã®ãšããœãŒããçã蟌ã¿ãªããããªãªãžããªãã£ãŒã®ããèªå·±PRã§è»¢è·æŽ»åãæåãããŸãããã
åœãµã€ãããã¯ã¿ãŒãºã»ãã¡ã€ã« ãžã§ããºãã§ã¯ãé¢é·ãèªé¢ã®çå¿µãæ£è ã»æ²»çãžã®æããªã©ãèªã£ãããå 茩ã¹ã¿ãããè·å Žãèªèº«ã®åãæ¹ã玹ä»ãããããã€ã³ã¿ãã¥ãŒèšäºä»ãã®æ±äººãè±å¯ã§ããè·å Žã®ããšãããããã颿¥ã·ãŒã³ã«ãçãããã®ã§ããã²ãã§ãã¯ããŠã¿ãŠãã ããã



ïŒèªå·±PRãçµã¿ç«ãŠãããã®ã¹ãããïŒ
â èªèº«ã®é·æã匷ã¿ãçµéšã®æŽãåºã
â¡ å¿åå ãæ±ããçµéšãã¹ãã«ã人æãªã©ã®èª¿æ»
⢠â ãšâ¡ã®å ±éç¹ãæ¥ç¹ãæ¢ããã¢ããŒã«ãã€ã³ãã«ãã